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Fishing Reel

US in the UK - Brand Spotlight - Orvis
“If we are to benefit from the use of our natural resources, we must be willing to act to preserve them” - Perk Perkins, Orvis CEO
Published on April 27, 2018

Orvis Fishing Lodge The thatched fishing hut on the famous Kimbridge beat

In 1856, Charles F Orvis founded the Orvis Company in Manchester, Vermont, offering superior fly-fishing equipment, and priding himself on customer satisfaction and service. Today, Orvis is privately owned by the Perkins family since 1965, headquartered in beautiful Southwestern Vermont, USA, with major operations in Roanoke, Virginia, Midland, Michigan, and the United Kingdom and has grown to become an international, multi-channel retailer with approximately 1,700 employees.

Their award-winning website, Orvis.co.uk offers the very best to market and for every single pound or dollar you spend, Orvis will pour 5% of its pre-tax profits directly back to conservation and nature. Orvis donates every year to protecting nature, supporting communities, and advancing canine health and well-being. With a unique matching grant program, Orvis and its customers have raised and donated more than $20 million to protecting nature over the past 25 years.

Dog Bed An Example of an Orvis Dog Bed - being enjoyed!

As the trusted source of quality products, technical innovation and an unrivalled customer service offering a 100% guarantee of satisfaction, Orvis at their core are the world leader in fly fishing, but the business has grown through their offerings in men’s and women’s clothing including the legendary Barbour® clothing and jackets, fine gifts and home products.

Orvis are also an industry leader in dog beds and dog products suitable for both home and away. Since the first dog bed was introduced in 1976 Orvis have sold over one million dog beds with current owners including the likes of David Beckham and Gordon Ramsey. Their culture of ‘We Love Dogs’ permeates all the way through to their 19 UK stores and their Hampshire-based Head Office offices where dogs are welcomed with open arms. In fact they get rather disappointed if you visit them without your four-legged friends!

Orvis own three stunning chalk stream beats in the UK, two on the River Test and one on the River Itchen which you can book for the day, instructed and catered, or not, and they even encourage new people to this most beneficial of pastimes via their free store-based FF101 and FF201 classes (visit www.orvis.co.uk/adventures). Every product and service offered by Orvis is rooted in heritage, inspired by the love of the wild, and provides kit and apparel designed for both men and women. Their 50/50 on the Water initiative also encourages women to take advantage of everything they have to offer by inspiring more women to give fly fishing a go.

With Father's Day on the horizon (June 17), we've teamed up with Orvis to offer a 15% discount for readers of The American in the UK. We've put together a Father's Day Gift Guide to help comb through some of the great products that Orvis offers in Britain - check it out via this link


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