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Fox News Concept Gets Thumbs Down from UK Viewers

A YouGov poll found that 34% of Brits feel an opinionated news station like Fox News would be a ‘Bad Idea’ for Britain

Published on September 1, 2020

Fox News Broadcast A Fox News Broadcast being filmed. Photo: Inside Cable News

Reports have emerged that a number of companies are competing to introduce a news channel in the UK with a similar format to Fox News. The proposed format for the channel is described by The Guardian newspaper as "a Fox News-style opinionated current affairs TV station in Britain to counter the BBC".

However, a poll conducted by YouGov suggests that UK viewers might not be ready for such a format. YouGov asked 1463 UK adults if they felt that "a Fox News-style opinionated current affairs TV station in Britain" would be a good or a bad idea. Whilst the majority, 42% responded that they did not know, 34% said the plan was a bad idea, compared to 24% who said it would be a good idea.

The UK has a number of more opinion-driven platforms via newspapers, radio stations and the web, but the two leading TV news stations, the BBC and Sky News, tend to focus on a more bipartisan approach.

Although opinion-driven stations in the US are well known and popular with viewers, it's yet to be seen if this will appeal more widely to a UK based audience.

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