Happy Earth Day!
The first Earth Day, held in 1970, is reckoned to have been the largest single-day protest, ever, in the history of the world. That’s really something. And the state, and health, of the planet is everywhere now, in the news, on social media, in popular conversation. It’s only taken 51 years, and perhaps now we’re doing something to help the poor old Earth.
The man who came up with Earth Day (the name and the activity) was one Julian Koenig. He was a top advertising copywriter (he helped create the iconic ‘Think Small’ campaign for Volkswagen) so he knew a good catchphrase when he saw it. Koenig said he thought of it because "Earth Day" rhymes with "birthday," and not coincidentally his birthday is on April 22. Koening would have been 100 years old today.
In a Proclamation today, President Biden said: “On April 22, 1970, millions of Americans rallied together to protect the right of all of us to live free from environmental hazard and harm. On that first Earth Day, they gathered all across America - on college campuses, in public parks, and State capitals, galvanized by a vision of a healthier, more prosperous Nation where all people could thrive. Their untiring spirit sparked a national movement for environmental protection that endures today in the bedrock laws that protect the air we breathe, the water we drink, and treasured wild places and wildlife … Over half a century later, that legacy lives on in the chorus of courageous young people across the world who are rising up to demand action on climate change … Our youth remind us that a better world is within our grasp. Today, I say to young people fighting for a brighter future: We hear you. We see you. We will not let you down.” We’ll see! But we can all do our bit to help.
Enjoy your Earth Day, and your newsletter.