THE TRANSATLANTIC MAGAZINE
THE TRANSATLANTIC MAGAZINE
Succession star Cox, recently announced as one of the festival's Alumni Patrons, aims to generate financial support for US artists heading to Edinburgh in 2025.
Fringe Alumni Patron Brian Cox has launched the US Keep it Fringe fund on behalf of the Fringe Society, helping US artists bring their work to the Edinburgh Fringe in 2025.
The fund aims to raise $350,000, which will be awarded in grants of $4,500 to help at least 50 US artists bring work to the Fringe in 2025. Successful recipients will also receive a support package to aid audience and career development, with specific focus on marketing, screen development and industry networking opportunities.
Initial partners and supporters of this exciting project are JetBlue, Playbill and individual donors Heather and Paul Innella and Scott and Holly Plank.
The fund is inspired by the 2023 UK Keep it Fringe fund, which provided grants of £2,000 to 50 Fringe artists. The cornerstones of the fund were its flexibility and minimal entry criteria, allowing recipients to spend their grants in whichever way best helped them bring their show to the Fringe. The UK Keep it Fringe fund was recently extended for 2024 and 2025 thanks to support from UK Government.
Last month Brian Cox was announced as the Fringe Society's newest Patron, alongside Alumni Patron, the actor and comedian Eddie Izzard, and Phoebe Waller-Bridge, the Fringe Society's honorary President, whose Fleabag for Charity fund contributed £50,000 to the original Keep it Fringe fund.
Brian Cox, Alumni Patron of the Edinburgh Festival Fringe, said: "As a Scottish performer who lives in the US, I'm doubly invested in this project to strengthen the cultural bond between our two countries. There's already an incredibly strong shared heritage between Edinburgh and the States – one of Edinburgh's foremost theatres for new writing, the Traverse, was founded by a US airman named Jim Haynes in the 1960s. The US Keep it Fringe fund aims to enable and encourage the next generation of emerging US talent at the Fringe, ensuring that a spirit of adventure and collaboration can continue."
Find out how you or your organisation can support the US Keep it Fringe fund.
