THE TRANSATLANTIC MAGAZINE
Yoko Ono’s contribution to Earth Day is a simple declaration of love to the planet that’s appearing on advertising billboards across the UK. Serpentine Gallery has partnered with ClearChannel to display from Ono’s I LOVE YOU EARTH message in a number of high profile locations around the country for two weeks in April. It’s timing has been chosen to match up Earth Day and the gradual re-emergence of the public as pandemic restrictions are loosened.
‘I Love You Earth’ was originally a song on Ono’s 1985 album Starpeace. It later became a standalone text piece and public artwork, which has never before been shown in the UK. It was a simple song, and as an artwork it’s a simple message which is designed to gently provoke the viewer into asking themselves “do I love the Earth? How am I expressing that love? Could I do more?” and to pause for a moment and reflect on their own feelings of responsibility to the ground beneath their feet, their home, garden, neighbourhood, region or even the planet.
I LOVE YOU EARTH is a part of Serpentine’s long-term, multi-year project Back to Earth, which invites over sixty leading artists, architects, poets, filmmakers, scientists, thinkers and designers, to respond to the environmental crisis, with the support of partner organisations and networks, running throughout the Galleries’ programmes onsite, offsite and online.
Look out for I LOVE YOU EARTH at Chiswick Towers, London; Park Royal, London; Lambeth Palace Road, London; Hammersmith Tower, London; Billingsgate Towers, London; A40 Power Station, London; North London Towers, London; Mancunian Tower, Manchester; Liverpool Towers, Liverpool; and Argyle Street, Glasgow.
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