THE TRANSATLANTIC MAGAZINE
A football team in the UK and a soccer team in the US have announced a new partnership that will bring a Transatlantic flavor to their clubs. Leyton Orient, a London based team currently competing in the English League Two, and Hartford Athletic, based in Connecticut and playing in the USL Championship, announced the partnership yesterday, Monday January 25.
The partnership will see the two teams collaborate in a number of different ways. As well as sharing knowledge and best practice insights, the clubs will hold joint clinics in Hartford, augment existing corporate partnerships, share content and offer cultural exchanges for fans. The agreement will also see each club's fanbase receiving access to stream both team's games.
Hartford Athletic Chairman, Bruce Mandell, praised the arrangement, saying that "Hartford Athletic is thrilled to partner with Leyton Orient, one of the most storied clubs in the world ... As we enter our third season, we are excited to continue to grow in all facets of our operation on and off the field, and our partnership with Leyton Orient will allow us to accelerate that growth as we head for even bigger and better seasons ahead in 2021 and beyond."
Leyton Orient Chairman, Nigel Travis, added that "Bruce and I have been talking for months and have learned a considerable amount from each other already ... I am excited for our club relationship to continue to grow and hope our fans will begin to support Hartford Athletic albeit remotely."